Welcome to the original lighting module company!


Badlands is the original lighting module company, designed and manufactured right here in the USA. Our lighting modules have been installed on motorcycles all over the world since 1990! The company was born in a small motorcycle shop in Reno Nevada when founder, Rick Eckhardt came up with a really good idea, the Load Equalizer. The was only the beginning and in the years that followed, the company evolved like the products they produced. In 2006, it was time for a change and Badlands was sold to Dan Lewis as he had the technical and managerial background the company needed. It wasn't long, in fact only ten-months later, Dan's experience gave Badlands the opportunity to purchase Maximum Products, the designer of the RUN/BRAKE/TURN signal module. Now Badlands holds the patents, the products and foundation of a successful company.

Also in 2006, NAMZ Custom Cycle Products began producing wiring harness for Badlands and their modules. Since we were already good friends and had the experience in making factory wiring color and connector pigtails since 1999, it was a good fit. As the orders grew, so did our businesses. We shared information, helped each other with research and development and bounced idea's off one another often. This solid working relationship helped in the design of many products we both produce today. In 2010 Dan Lewis approached Jeff Zielinski, NAMZ founder and President about the idea of purchasing Badlands. He felt that we had the experience, the operations and the drive to take Badlands to another level. We have the same customer base, the same world-wide distributors and a lot of synergy between both companies. Finally, after over 3-years in the making, on December 20th, 2013, NAMZ Custom Cycle Products, Inc. purchased the module assets and the name Badlands from Dan Lewis and his Reno Nevada based crew.

Now that the deal is complete and all of the assets are in our building here in Oreland Pennsylvania, the NEW Badlands is open and ready for business. This new web site and newly written instructions with schematics printed in color are only the first couple of changes you will see along with the redesigned logo. We are still improving the already industry leading standard of flawless quality, impeccable customer & technical service and rock solid designs that Badlands has been known for. The sky is the limit, new products are already on the way and our commitment is to keep this USA born company in the USA, 100%. Thank you for being with us on the ride.

Why Badlands?

We know you have choices and with the ability to chose, comes a personal responsibility of making the right choice. Well, first off, we are the originals and have been making lighting modules since 1990. We hold patents for our designs and all of the knowledge involved in the thousands of hours of research, development and testing. Our modules and the materials they are produced with are 100% made in the USA. Badlands modules now have the expertise and engineering of the NAMZ crew behind them allowing for increased production, more Plug-n-Play fitment options and new module designs in your hands quicker! So knowing that you will get the right part with the ease of Plug-n-Play installation, technical advice always at your finger tips with a product made in the USA, we feel your decision should be easy, use the best, choose Badlands.



We care about our customers. Feel free to contact us with your questions or concerns and someone will respond accordingly. Thank you for your support!

Customer Service
Phone: 610-265-7100
Email: (CONTACT US)

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